Gambling apps for real money can be used essentially anywhere you have a secure Wi-Fi connection, making it convenient to play whenever you have the time. Downloading an app is often a lot simpler than installing a program on a computer. We know that with so many choices in the app store, it can be a chore deciding which gambling apps to download and use. What we have tried to do is give you several ways to think about starting the process, which will hopefully lead you down a painless path to finding the best gambling app or apps for you. Between online poker apps, lottery apps, and full gaming platforms, you can access any type of betting via an app on your phone or tablet. We are certain that when the United States finally finds a way to regulate online gambling properly, there will be another mad dash for memory space and approval in the app store.

In July 2017 the internet was abuzz with the news that Google would be allowing gambling apps in their Play Store for the first time, in the UK, France and Ireland. With plans to roll out to other countries in the near future.

Known for their long-held (and somewhat hypocritical) resistance toward opening up their Play Store to gambling apps, the change of heart prompted many questions. Was it a move to compete with Apple? Is it to boost advertising revenue? Or have they merely softened their stance on gambling? Whatever the reason, the gaming industry is rejoicing!

How Does This Impact the Betting Industry?

Until recently, operators were limited to distributing their Android apps through their own or third-party channels. This made it hard for users to find these apps and it was costly for operators to promote and maintain them. With Google now opening the door to the Play Store, like Apple has done for some time in the App Store, it opens up a significant customer acquisition channel for online gambling operators. Android users make up approximately 50 per cent of the mobile market in the UK.

Google will keep the reigns tight. Those adding their apps will have to prove they have a valid gambling license in the country they wish to target. Robust measures must be taken to restrict under-age gamblers. Solutions must be in place to prevent access to users in other territories, and all gambling apps will have to comply with responsible gambling practices.

Available to Claim Gambling Apps In App Store on Desktop and Mobile Devices. Extend dedicated Gambling Apps In App Store multi-channel customer support 24×7. Welcomes those of legal age to gamble in a casino to our website. Know When Gambling Apps In App Store to Stop Before You Start®. Visit the casino's website and you will be prompted to download the app, either from the site itself or via the Google Play store for Android or the App Store for iPhone and iPad. 3: Sign up or login.

At the last count, 245 gambling apps have been uploaded to the Google Play store. This includes slots, sports betting, spread betting and casino games.

Optimising an App in the Play Store

At Digital Fuel Marketing, we have an expert in-house SEO team who have offered their advise on how to optimise an app for the Play store:

Now that this significant opportunity is available to gambling operators, it is important to remember that optimising for the Play Store can be a little more difficult than it is for the Apple App Store.

Google’s algorithms favour ‘high-quality engagement’. This is based on user interaction, not just installs. This means that developers need to do everything possible to not only get customers to download their app, but also to ensure those users follow through and continue to engage with the app.

There are a plethora of simple tactics to best optimise in the Play Store and all of them come down to good graphic design and effective marketing.

If the goal is engagement, everything you design and write should be critically analysed with three questions in mind: Would users want to download? Would users find it easy to download? Does this compel the users to use the app beyond download?

Critically analyse your app and your advertising in the Play Store by making sure your visuals are sharp and catch the attention of your potential users. Your images need to lead them to download and engage. Design copy, your title, short description and long description, with strong keywords to efficiently communicate your app’s purpose, what it does and why people should care.

If you’ve not already taken steps to capitalise on this opportunity, or you’re in need of help with App Store optimisation, get in touch with our team today. We are experts in getting apps to rank competitively in both the Apple App Store and the Google Play Store.

Get in touch with the team at Digital Fuel Marketing today

Kristian heads up the content and SEO team at Digital Fuel having worked in digital marketing for ten years. He’s as passionate about creative content as he is about Brighton & Hove Albion FC and when he’s not following football he’s writing about Brighton’s bustling pub scene.

Apple has announced that it will only allow gambling apps native to iOS to be hosted in its App Store, giving operators until September 3 to ensure their products comply.

In an updated series of guidelines for App Store reviews, the tech giant stated that HTML5 games distributed within apps “may not provide access to real money gaming, lotteries, or charitable donations, and may not support digital commerce”.

This means that only native apps, those developed specifically for Apple's operating system, will be accepted in the App Store. Operators running sports betting, poker, casino, bingo, lottery or horse racing betting that fail to comply now risk having their products removed. One of the newest and most interesting projects in this niche is the gambling calendar app, which contains bonuses for online casinos that you can receive daily.

Gambling Apps In App Store To My

The majority of gambling apps currently hosted in the App Store are HTML5 sites in a native wrapper, or so-called container apps, both of which are cheaper and faster to develop than a fully-fledged native product, according to digital marketing agency Degree 53.

The Betfred-backed agency warned that developing native products could be an expensive and time-consuming process, especially with a deadline of September 3. This falls just days before the start of the National Football League season in the US, and weeks after the start of the European football season.

Apple Store Gambling App

“Three months to build a fully featured native sportsbook app from scratch for a major operator is a massive undertaking and potentially unrealistic,” it said.

“It will require sizable and skilled native development teams to ensure all functionalities are fully compliant. However, operators with less complex products may be able to meet the deadline if they start now.”

The updated guidelines apply to all existing apps currently available in the App Store, in addition to any new apps that are added between now and the deadline of September 3.

Best Sports Gambling App

However, Degree 53 noted that while Apple was likely to reject new updates to non-compliant apps, these were likely to be allowed to remain in the App Store until the September deadline.

Gambling Apps Real Money

Customers will still have access to these products on their own mobile devices, but may not be able to download any new updates. New players will also be unable to download them from the App Store.